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Intellectual property Opportunities in the Machine to Machine (M2M) Market
Intellectual property Opportunities in the Machine to Machine (M2M) Market Opportunities in the Machine to Machine (M2M) Market |
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Page 1 of 3 A paper by Peter Boyce
Director of Management Consulting @ TMG
The business opportunities today and over the next decade in machine to machine communications are nothing short of stunning.  The compelling potential however, does not mitigate the need for effective strategy development. The opportunities fall into three categories:
Suppliers - of the hardware and software of M2M communications Supporting – for marketing, implementing and servicing M2M applications Customers – seeking to apply M2M technology for competitive advantage Background Before commenting on each, it is necessary to explain what is meant by M2M. Most people are familiar with receiving and sending data such as texts or emails via a mobile phone. What is less familiar are the hundreds of other mobile data exchanges, ranging from GPS navigation (increasingly common in motor vehicles) to land sensors providing early warnings on environment changes such as earthquakes or remotely monitored pace makers for improved healthcare. The generic application, M2M (machine to machine) communication is increasingly independent of having a hard wired connection and at an economic cost increasingly viable for more applications. The genesis of this group of applications is telemetry, used extensively by NASA from the beginning of the space program. Back then it was high tech, high cost, high complexity. Successive generations of communications technology and data processing applications have converged to spawn a fast growing array of opportunities.  Strategy development to take advantage of the next decade is well advanced, with plenty of blue sky still ahead. The M2M device, software, network, and service market is expected to grow rapidly world wide. Some estimates suggest the 2010 world market may exceed $300B in annual revenue on a compound growth rate trajectory of as much as 35% per annum. Where as there are some 500 million computers in the world and 1.5 billion cell phones & PDAs, it is estimated there are more than 38 billion other electronic devices that have information perhaps relevant to improving an enterprises operation. In addition, new devices emerge as M2M potential becomes more apparent. The M2M market strives to connect these devices to corporations, governments and institutions. |
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www.tmgconnect.com.au
Toll Free in Australia 1800-100-666
Melbourne 03 9010 9010
Fax: 03 9857 3733
Snail Mail: PO Box 698
Balwyn North - Victoria 3104
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